Simplifying the experience of a complex betting exchange
Betconnect is a social betting exchange which allows average punters to gain tips and bet with or against professional gamblers. They came to Billion early in their development to help them with their brand strategic and product design. As a result I worked as product designer in their team for around 12 months, helping them to progress their product from beta to public launch and continued success.
- Product design
- Brand strategy
- Website design
- Marketing communication
Product Design Sprints
When we got involved with Betconnect they had already a UI in place, which meant my role as designer was more around making step by step improvements and fixes that would improve the user flow. This involved getting user feedback from their WhatsApp and Intercom customer channels, doing in house user testing and ongoing stakeholder meetings and reviews. I worked closely with their development team and product manager collaborating via Clubhouse, to create project cards that we followed and iterated on over 4 week sprints.
All product screens were optimised to work on both mobile and desktop. The solution was to use a card system, which reflected a physical betting slip within a digital space.
Strategy and Concept Development
As part of the product team I also developed some ‘to be’ concepts of how we could communicate the activity behind the paywall to potential customers. The idea was to create a ‘ConnectFeed’ that would give a highlight of bets and exchanges happening within the app and encourage users to sign up.
As part of our relationship with Betconnect I also developed digital and physical marketing material in advertisements, animations, banners, pop ups and even decals for a promotional van.